Planning and content calendars
We shape themes, formats and a publishing plan around your business priorities. Your input helps keep the content relevant to the people you want to reach.
Social media.Made together.
From the first post to the next conversation. Social media, looked after together.
What we can
make happen.
Content and publishing
We develop social creative and copy, coordinate approvals, schedule posts and publish to the channels included in your scope. Photography and videography can be discussed as part of the content plan.
Community management
We handle comments and direct messages within agreed channels and coverage. Together we establish your tone, response guidance and which questions need to come back to your team.
Reporting and review
We review the performance of the agreed activity, share what the response tells us and use those observations to shape the next plan. Measures and reporting frequency are agreed at the start.
Beside you.
Through it all.
Get to know the business
We discuss your audience, existing channels, goals and available content before recommending an approach.
Agree how we work
We define the channels, responsibilities, approvals, publishing cadence and response boundaries together.
Create, publish and learn
We build the content, manage the agreed activity and review the response with you.
A few things
worth talking through.
Where do you work?
Made Beside is based in Toronto and works with businesses across Toronto and the Greater Toronto Area (GTA) on social media management.
Which platforms do you manage?
We select the platforms together based on your audience and business. The channels included are confirmed in the project scope; we do not assume every brand needs to be everywhere.
What do you need before starting?
Useful starting points include your existing social profiles, brand guidance, available assets and business priorities. We agree a secure way to grant account access. Do not send passwords through the inquiry form.
Who approves the content?
We agree an approval process with your team before publishing. Let us know who needs to review content and which subjects need extra care.
How often will you publish or respond?
Posting cadence, reporting frequency and comment or DM coverage depend on the agreed scope. We do not promise round-the-clock coverage or a fixed schedule before that conversation.
Does this include paid advertising?
Paid-ad buying and account management are not part of this offer. Made Beside can provide digital marketing strategy and campaign creative; media buying needs to be handled separately.
What happens to the content and accounts?
Asset delivery, access, usage rights and handover are confirmed in your agreement. We make responsibilities clear before the work begins.