Campaign strategy
We work with you to define the audience, objective and central message, then develop a direction that ties the campaign together.
Connected ideas.Clearer campaigns.
A connected message, a thoughtful plan and creative that belongs together.
What we can
make happen.
Channel planning
We consider the places and formats suited to your message and the resources available. The plan clarifies what each piece of content needs to do.
Campaign creative
We develop concepts, copy and visual assets within the agreed scope. This can include photography, videography and social creative shaped for the intended placements.
Creative review and refinement
We review the work with your team and refine it through the agreed feedback process. Where performance information is available, it can inform the next creative decisions.
Beside you.
Through it all.
Define the brief
We align on the business context, audience, objective and what your team needs to deliver.
Connect the creative
We develop the campaign direction and agree the assets and formats before production.
Prepare for release
We deliver the agreed creative and walk through its intended use with your team or distribution partner.
A few things
worth talking through.
Where do you work?
Made Beside is based in Toronto and works with businesses across Toronto and the Greater Toronto Area (GTA) on digital marketing.
Do you manage paid ad accounts or media buying?
No. This service covers strategy and creative only. Ad account setup, campaign buying, bidding, budget management and ongoing ad account operation are outside this offer.
Can you make creative for paid advertising?
Yes. We can develop creative for agreed paid-media placements. Your team or media partner handles the ad accounts and supplies the placement requirements.
What do you need from us?
Bring the campaign goal, audience, relevant brand assets and any important dates. If a media partner is involved, their format specifications and campaign context are useful too.
Can this be a single campaign?
Yes. We can discuss a defined campaign or a broader creative partnership. Deliverables and responsibilities are agreed before starting.
How are timing and revisions handled?
The schedule, review checkpoints and included revisions depend on your project agreement. We agree these before production so both teams know what is expected.
Do you guarantee leads or sales?
No. Business outcomes depend on factors beyond the creative, including the offer, media distribution and customer experience. We agree what the work is intended to support without promising a particular result.