Audience and message direction
We work through who you want to reach, what they need to understand and what makes your business relevant to them. Your knowledge of customers stays central to the process.
A clearer plan.A shared direction.
Know what to say, where it belongs and what to make next. A clear direction, made with you.
What we can
make happen.
Content themes and formats
Together we identify useful themes and select formats that suit the message, from photography and videography to social posts and campaign assets.
Channel and publishing direction
We recommend where the content belongs and how the pieces can work together. Priorities reflect your objectives, resources and ability to maintain the plan.
Creative briefs and next steps
We translate the direction into practical briefs and a sequence for the work. The agreed strategy deliverables give your team a reference for making and reviewing content.
Beside you.
Through it all.
Listen and review
We discuss your objectives, existing material and the questions your customers ask.
Shape the story
We develop messaging, themes and creative direction with space for your feedback.
Plan the work
We agree priorities and how the strategy moves into production or your existing workflow.
A few things
worth talking through.
Where do you work?
Made Beside is based in Toronto and works with businesses across Toronto and the Greater Toronto Area (GTA) on content strategy.
Do we need to know exactly what we want?
No. Bring the business context and the challenge you are trying to solve. We can work through the content questions together.
What should we prepare?
Existing brand guidance, social profiles, website content, past campaigns and customer insights are useful. Share what is available; we will agree what else is needed during scoping.
Does strategy include content production?
Strategy and production are scoped explicitly. We can discuss photography, videography and social creative alongside the plan, but they are not assumed to be included in every strategy project.
How long does the process take?
Timing depends on the scope, available information and feedback process. We agree a schedule before work begins rather than promising a standard turnaround for every business.
How is the strategy delivered?
We agree the deliverables and format for your team at the start, then walk through the direction and next steps together.
Can you work with our existing team?
Yes. The process is collaborative. Tell us who handles content now and where an outside creative perspective would help.